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Digital Marketing Training – 3 Days in March 2021

March 13, 2021 in

Overview

With the majority of the customers moving to the digital platform has left many traditional businesses at their peril. Today, enterprises that fail to embrace digital transformation will face a slow extinction. E-commerce in itself has become a billion-dollar industry with just an online presence; the credit simply should go-to digital marketing techniques/best practices that cater to businesses across the globe 24/7.

Understanding these Digital Marketing strategies need professionals who know how to create a brand, awareness, proposition on the online/internet medium. Digital Marketing today has spread its wings across industry sectors that include retail, food and beverages, hospitality, travel, manufacturing, construction, and more.

With a shortage of skilled digital marketing professionals, it is an ideal time to  take up Digital Marketing Training. Participants who attend Digital Marketing training will gain a fundamental understanding of how digital marketing works and what its components are through which one can holistically address consumer needs world over.

In this  Digital Marketing Course, you will learn:

  • Introduction to Digital Marketing: how to get started in the world of online advertising, all aspects of digital marketing are introduced and terms explained
  • Content Marketing – how to design compelling, unique and shareable content for different kinds of target markets.
  • Social Media Marketing Management – how to advertise, write, manage and optimize social media marketing campaigns on different social media channels.
  • Digital Marketing Tools: The different tools available for different areas of digital Marketing to make the job easier on you and to save money significantly
  • Digital Marketing Strategy – how to build a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.

Target Participants

Entrepreneurs, Students, Business Owners, Brand and Marketing Managers, Anyone interested in upskilling particularly Digital Marketing

Benefits of attending 

  1. Stay relevant in a digitally evolving world
  2. Become flexible in your career
  3. Improve your knowledge and skills
  4. Achieve better ROI
  5. Be more marketable

Date: March 13, 20, 27, 2021. Both Virtual and Physical class options are available

Program Fee: N25,000

Register Now!

POSITIONING

August 15, 2019 in Uncategorized
Positioning

Business is a competitive game

Business is a competitive game. Sometimes it feels like war. Really that is what it is. Like the African gazelle, it must daily outrun the lion or end up on the dinner table. Conversely, the lion must be strategic and nimble enough to match the dexterity of the gazelle or starve. In the midst of this stiff competition, you must differentiate, position and look out for opportunities for collaboration.

COZA MATTERS ARISING.

August 15, 2019 in Uncategorized

 

In the wake of recent events in the business environment, I asked a client if they have a sexual harassment policy in place.

“No, we are a small organisation and things like that should not bother at the moment.” the response.

I reminded the client that we operate in a VUCA world. The entire ecosystem is dotted by various risks and vulnerabilities that has no respect for size, place and kind of business.

Regulatory, Human Capital, Political, Cyberspace risks are a few of such exposures businesses face. If not properly mitigated, such have potential to expose and even stretch your business to its very wits and foundation.

When last did your organisation perform a Risk Assessment on Human Capital? Do you have a business continuity plan? Have you recently implemented a Risk response drill? Do you maintain an updated risk register and control framework?

If any of these agitate you or is an area to worry about, we carry out comprehensive Risk Assessment and Audit, to help you cover your backside in business, whilst you continue to focus on Deals, Flows and Core Operations

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