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Taking action for the achievement of Sustainability Development Goals (SDG)

October 11, 2023 in Uncategorized

How SDGs came about

Sustainable Development Goals (SDG) came about in 2015, when all the countries in the United Nations adopted the 2030 Agenda for Sustainable Development. It sets out 17 Goals, which include 169 targets. These wide-ranging and ambitious Goals interconnect.

The 17 Goals in Numeric Order

SDG 1) No Poverty   |  SDG 2) Zero hunger    |  SDG 3) Good health and well-being     |    SDG 4) Quality education     |  SDG 5) Gender equality   |  SDG 6) Clean water and sanitation   |  SDG 7)  Affordable and clean energy   |  SDG  8)  Decent work and economic growth   |    SDG  9) Industry, innovation and infrastructure   |    SDG  10) Reduced inequalities   |     SDG 11} Sustainable cities and communities   |  SDG 12)  Responsible consumption and production   |  SDG  13)  Climate action  |  SDG 14)  Life below water   |   SDG 15) Life on land   |  SDG 16) Peace, justice, and strong institutions   |        SDG  17)  Partnerships for the goals 

Code Zone Contributes to SDG 4

It was therefore such a great pleasure to dedicate Code Zone 2023 to be part of achieving SDG 4, in the words of Arthur Ashe Start where you are. Use what you have. Do what you can.” we have contributed to the action towards achieving the Quality Education through giving access to quality technology  training  during the whole of August and ensuring the participants got aware of Sustainability goals through incorporating it in their individual projects. Thanks to Business Journal and Business News for showcasing our work.

SDG Actions

SDG Actions

Business News

Business News

What’s different about the Sustainable Development Goals

The 2030 Agenda and its Goals offer a comprehensive vision for sustainable development that:

  • is global, rather than limited to “developing” countries as was the case with the Millennium Development Goals (MDGs);
  • is based on values such as equity and respect for human rights;
  • relies on approaches such as sustainable financing, scientific research and innovation, and monitoring and evaluation;
  • requires a new way of working, involving intersectoral action by multiple stakeholders;
  • aims to strengthen health systems towards universal health coverage (UHC).

Our story is told by us here

 

Coding for Sustainability ends amidst applause from parents and other Stakeholders

September 23, 2023 in Uncategorized

Code Zone 2023 themed Coding for Sustainability has successfully come to an end amidst commendations and accolades from parent, participants and other stakeholders. This fifth edition of the annual summer coding program which commenced in 2019 and holds every August was themed Coding for Sustainability, the objective was to drive the consciousness of sustainability in the everyday lives of the participants, this can be said to have been met.

Code Zone 2023 ran through the month of August 2023, with both virtual and in-person classes holding every weekday for the one month. The program had thirty-one participants of it target audience being Teenagers and Pre-Teens enroll in in the available programs i.e. HTML/CSS, JavaScript and UIUX.

As a standard practice, participants after the intensive period of learning these new skills exhibited their knowledge by presenting their projects in their areas of interest, this varied from Sports, Fashion, Entertainment, to love for Dogs, Games, Music, Gadgets and so on. It’s been an amazing journey indeed. 

Team Montulli

Code Zone 2023

There were four teams and each named after fathers of technology; Team Ragget: Named after Dave Raggett is an English computer specialist who has played a major role in implementing the World Wide Web since 1992. Team Norman named after Don Norman, a psychologist and usability consultant who’s worked with Apple, HP, and the Nielsen Norman Group is often credited as the father of UX. Team Cooper named after Martin Cooper an American engineer that pioneered wireless communications industry, especially in radio spectrum management, with eleven patents in the field. Team Montulli named after Louis J. Montulli II a computer programmer who is well known for his work in producing web browsers. In 1991 and 1992, 

Team Cooper

Code Zone 2023

The Founder Mrs Olufunke Akinloye at the closing presentation talked about why Code Zone was started and the reason for having this year Themed Coding for Sustainability. ‘We are glad to be consistently achieving the objective of starting Code Zone which is to upskill Teenagers and Pre Teens with tech knowledge so that they can be active participants in the world they are growing into.’ She said.

Team Norman

Code Zone 2023

Olufunke further said ‘The participants did not only learn tech stills this one month, we are glad to say they got enlightened on the general idea of Sustainability i.e. making the world last longer and livable for generations after them. They got more understanding on the three Rs Reduce, Reuse, Recycle and the need to consider it before items are condemned as waste. Each participant had to create a mandatory Sustainability page as part of their project.

Team Cooper

Code Zone 2023

Mr. Eniola Ilesanmi, a parent of 2 participants in the Program said ‘I am awed at the amount of learning my children have been exposed to during this program. The enthusiasm the children display every morning waking up early to endure they don’t miss class despite being holiday period gives me great joy and is testament to the Value the program delivered to its participants. My children became Zoom experts overnight alongside the coding skills they acquired. I am very glad to have been a part of it and I am already looking forward to the next edition.

Mrs. Maria Akinfe, another parent and guardian of 8 participants said ‘I am glad my children and their friends were able to enroll for Code Zone this year. I am a returning parent as my children have participated in a previous edition so I have assurance that their time will be well spent. The additional value of exposing them to the concept of sustainability is what amazed me. So the children did not only leave the program with coding skills but a decision to Reduce, Reuse or Recycle Items which as a parent I intend to give them my utmost support’.

Code Zone 2023 as an initiative of an African Woman, got some support from the JAMII Femmes, an initiative of Coca Cola Foundation and Women in Africa to support African Women Entrepreneurs for sustainable impact. The entire team of Code Zone express gratitude for the support.

Work space available 

 

 

Critical Thinking values intellectual curiosity

September 17, 2023 in Uncategorized

Critical thinking is the process of actively and objectively analyzing information, concepts, situations, or problems in a systematic and logical manner. It involves the ability to evaluate, synthesize, and make reasoned judgments based on evidence and sound reasoning rather than on emotions or personal beliefs. It is an essential skill in a wide range of disciplines and everyday life. Developing critical thinking skills takes time and practice. It involves cultivating a mindset that values reason, evidence, and intellectual curiosity.

Questioning and Inquiry: Critical thinkers are curious and ask questions. They seek to understand the underlying assumptions, facts, and reasoning behind information or arguments. They don’t accept things at face value but instead inquire to gain a deeper understanding.

Evidence-Based: Critical thinking relies on evidence and data. It involves evaluating the quality and relevance of information and considering the source’s credibility. Critical thinkers look for reliable evidence to support their conclusions.

Analysis: Critical thinkers break down complex problems or ideas into smaller, manageable parts. They analyze these parts to identify patterns, relationships, or inconsistencies that may not be immediately obvious.

Evaluation: Critical thinking involves assessing the strengths and weaknesses of arguments, ideas, or solutions. This includes considering alternative viewpoints and potential biases.

Problem-Solving: Critical thinking is often used to solve problems. It involves identifying problems, generating potential solutions, and evaluating those solutions to determine the most effective course of action.

Creativity: Critical thinking is not limited to analysis and evaluation. It also involves creative thinking to generate innovative solutions or approaches to problems.

Communication: Critical thinkers can articulate their thoughts and ideas clearly and persuasively. They can explain their reasoning and conclusions to others effectively.

Open-Mindedness: Critical thinkers remain open to new information and perspectives. They are willing to revise their beliefs or opinions when presented with compelling evidence or arguments.

Self-Reflection: Critical thinkers engage in self-reflection to examine their own biases, assumptions, and thought processes. They are aware of the potential for cognitive biases and work to mitigate them.

Decision-Making: Critical thinking is crucial in making informed and rational decisions. It helps individuals weigh the pros and cons of different options and choose the most suitable course of action.

Education, exposure to diverse perspectives, and engaging in activities that challenge one’s thinking can all contribute to the development of strong critical thinking abilities. 
Check other write stories here

Techie Teenager making impact, give your child a head start!

July 11, 2023 in Uncategorized

Meet Kairan Quazi, the techie teenager just employed by Elon Musk at SpaceX, yes he is a teenager 14 to be precise. This is after he passed the technically challenging interview (Ref https://www.moneycontrol.com/news/trends/kairan-quazi-14-becomes-youngest-employee-at-elon-musks-spacex-10785981.html)

As the world around us is getting more Artificial Intelligence driven, so are the drivers of technology innovation opening up more to the younger generation. And as Africans we must ensure we give our teenagers a head start to position them to become major contributors in shaping the world they are growing into. This year we are helping teenagers to appreciate the UN SDG  Goals and encourage them to create projects around it.

As the Summer holidays are approaching, and we are pleased to inform you that Code Zone 2023 is here! Participating in Code Zone 2023 guarantees that your children would have acquired valuable skills by the end of the program. Let your Teens and Pre Teens optimize their vacation Register here –  https://www.emeraldzone.com.ng/training/code-zone-2023-teenagers-and-pre-teens-impact-the-future/
The Program Runs from August 1 – 31, 2023 (Weekdays only)
9am – 12noon daily
Participation – Virtual or in Person
Available Classes: HTML CSS |  JavaScript  |  UIUX

Here are some benefits of participating:

– Engaging and Interactive Classes: Our classes are designed to be interactive, engaging and hands-on, allowing participants to actively engage and apply their skills.

– Experienced Instructors: Our instructors are highly qualified professionals who are passionate about teaching and developing the younger generation.

– Project-based Learning: Our program focuses on project-based learning, where participants will work on real projects, encouraging creativity, collaboration and problem solving.

– Flexibility: The program offers On-site and Virtual training option allowing participants to balance their summer classes while benefiting from programming training.

Once again here is the registration link: https://www.emeraldzone.com.ng/training/code-zone-2023-teenagers-and-pre-teens-impact-the-future/

If you would like more information about Code Zone 2023 do not hesitate to contact us: Thank you for your attention.

Osaigbovo Osarumwense Chizoba
☎️ 08164424360 | 08034551176

ChatGPT in Summary

April 30, 2023 in Uncategorized

ChatGPT is an artificial intelligence chatbot developed by OpenAI and released in 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 foundational large language models and has been fine-tuned using both supervised and reinforcement learning. We thought to do a quick summary of what it is all about. 

How does it work? It is a general-purpose chatbot that uses artificial intelligence to generate text after a user enters a prompt, developed by tech startup OpenAI. The chatbot uses GPT-4, a large language model that uses deep learning to produce human-like text.

When did it get released? November 30, 2022 is when ChatGPT was released for public use.

What is the latest version? Both the free version of ChatGPT and the paid ChatGPT Plus are regularly updated with new GPT models. The most recent model is GPT-4.

Is it free? There is a free version that only requires a sign-in in addition to the paid version, ChatGPT Plus.

Who uses it? Anyone can use it! More and more tech companies and search engines are utilizing the chatbot to automate text or quickly answer user questions/concerns.

What is the difference between ChatGPT and a chatbot? A chatbot can be any software/system that holds dialogue with you/a person but doesn’t necessarily have to be AI-powered. For example, there are chatbots that are rules-based in the sense that they’ll give canned responses to questions. ChatGPT is AI-powered and utilizes LLM technology to generate text after a prompt.

Can it write essays?  Yes.

Can it commit libel? Due to the nature of how these models work, they don’t know or care whether something is true, only that it looks true. That’s a problem when you’re using it to do your homework, sure, but when it accuses you of a crime you didn’t commit, that may well at this point be libel. We will see how handling troubling statements produced by ChatGPT will play out over the next few months as tech and legal experts attempt to tackle the fastest moving target in the industry.

Does ChatGPT have an app? There is not an app available for iPhone or Android, but users have options to enable the chatbot on their mobile devices via their browser or a third-party app that uses ChatGPT’s public API.

What is the ChatGPT character limit? It’s not documented anywhere that ChatGPT has a character limit. However, users have noted that there are some character limitations after around 500 words.

What are some sample everyday uses for ChatGPT? Everyday examples include programing, scripts, email replies, listicles, blog ideas, summarization, etc.

What are some advanced uses for ChatGPT? Advanced use examples include debugging code, programming languages, scientific concepts, complex problem solving, etc.

How good is it at writing code? It depends on the nature of the program. While it can write workable Python code, it can’t necessarily program an entire app’s worth of code. That’s because it lacks context awareness — in other words, the generated code isn’t always appropriate for the specific context in which it’s being used.

Can you save a ChatGPT chat? Yes. OpenAI allows users to save chats in the interface, stored in the sidebar of the screen. There are no built-in sharing features yet.

Are there alternatives? Yes. There are multiple AI-powered chatbot competitors such as Together, Google’s Bard and Anthropic’s Claude, and developers are creating open source alternatives. But the latter are harder — if not impossible — to run today..

Where can I find examples of  prompts? Several marketplaces host and provide ChatGPT prompts, either for free or for a nominal fee. One is PromptBase. Another is ChatX. More launch every day.

Can it be detected? Poorly. Several tools claim to detect ChatGPT-generated text, but in our tests, they’re inconsistent at best.

Are the chats public? No. But OpenAI recently disclosed a bug, since fixed, that exposed the titles of some users’ conversations to other people on the service.

Who owns the copyright on created content or media? The user who requested the input from ChatGPT is the copyright owner.

Are there issues regarding plagiarism with ChatGPT? Yes. Text-generating AI models like ChatGPT have a tendency to regurgitate content from their training data.

Code Zone presents Teens and Tech

March 8, 2023 in Uncategorized

It’s March 2023 already and first quarter is almost over, join us as Code Zone Presents Teens and Tech, this is because we are deliberate about our vision of grooming a next generation that will actively participate in the future they are growing into.

Teens & Tech is a virtual conversation platform to enlighten and educate stakeholders of this next generation i.e. parents, Teens, Pre Teens, school administrators etc on the need for the generation to embrace technology. simplee steps that can make impact.

The likes of Mark Zuckerberg. Bill Gates & Jack Dorsey have something in common with Matt Mullenweg, Juliath Brindak, Nick D’Aloisio etc and that is they all started their businesses while they were teenagers. Technology has become more accessible and simplified so we need to nudge our teenagers to embrace it early so they can start the process of becoming active participants in the world they are growing into.

Code Zone is inviting you – as a parent, teenager or school administrator – to join us on Sat. March 11, 2023 by 5.00pm for this webinar on Zoom as we discuss opportunities available in tech that our teenagers can access and begin to leverage.

It’s free but registration https://rb.gy/nffd8m is required so register now.

Revered Nigerian Authors with great writing skills

March 7, 2023 in Uncategorized

Writing skills is a highly revered skill and writing as a profession is an enviable one, writing birth authors and Nigeria has produced an abundance of well-known ones over time. In a serene workspace such as the one Emerald Zone provides, writing is one of the many things that get easily achieved, our appreciation of writers informed our decision to name some of our workspaces after Wole Soyinka, Cyprian Ekwensi, Elechi Amadi, Buchi Emecheta, Flora Nwapa and Femi Osofisan. This write up is therefore dedicated to these renowned writers.

Akinwande Oluwole Babatunde Soyinka

Popularly known as Wole Soyinka the first Black African man to be awarded the Nobel prize for literature was born on July 13th 1934. With great writing skills, he is a Nigerian Playwright, novelist, poet, and essayist in the English Language who received the Nobel prize for literature in the year 1986, for “in a wide cultural perspective and with poetic overtone fashioning the drama of existence. He sometimes wrote of modern West Africa in a satirical style, but his serious intent and his beliefs in the evils inherent in the exercise of power were usually evident in his work as well. Soyinka attended Government college in Ibadan before graduating in 1958 with a degree in English from the university of Leed in England. Upon his return to Nigeria, he founded an acting company and wrote his first important play, A Dance of the Forest produced 1960 and published 1963 for the Nigerian independence celebrations. He also wrote several plays in a lighter vein, making fun of pompous, westernized schoolteachers in The Lion and the Jewel (first performed in Ibadan, 1959 and published 1963). His more serious plays include The Strong Breed (1963), Kongi’s Harvest (opened the first Festival of Negro Arts in Dakar, 1966; published in 1967), The Road (1965), From Zia, with Love (1992) and the Parody King Baabu (performed 2001 and published 2002) reveal his disregard for African authoritarian leadership and his disillusionment with Nigerian society as a whole. His best works exhibit humor and fine poetic styles as well as a gift for irony and satire and for accurately matching the language of his complex characters to their social position and moral qualities. After winning the Nobel Prize, he also was sought after as a lecturer, and many of his lectures were published- notably the Reith Lectures of 2004, as Climate of Fear (2004).

Cyprian Odiatu Duaka Ekwensi

One of Africa’s best short story writers of the 20th century and Novelist winner of Dag Hamtuarskjold International Merit award was born at Minna in Northern Nigeria on September 26, 1921. He later lived in Onitsha in the Eastern area. He was educated at Achimota College in Ibadan and at the Chelsea School of pharmacy of London University. He lectured in the pharmacy of Lagos and was employed as a pharmacist by the Nigerian Medical Corporation. Ekwensi married Eunice Anyiwo, and they had five children.

Ekwensi, noted for his great writing skills, began his writing Career as a pamphleteer, and this explains perhaps the episodic nature of his novels. This tendency is well illustrated by people of the city (1954), in which Ekwensi gave a vibrant portrait of life in the West African city. It was the first major novel to be published by a Nigerian. In 1960, two novellas appeared for children; The Drummer Boy and The Passport of Mallam Ilia were exercises in blending traditional themes with undisguised romanticism. Ekwensi was brought into the literary limelight nationally and internationally with his work which dwelled on the complexities of the urban society and the encounters of the rising middle class of urban Lagos in their struggle for survival. From Jagua Nana, 1961, to Jagua Nana’s daughter, a sequel to the former. Ekwensi made a graphic exploration of the life of the ordinary folks and the complexities of their existence. His other books include Burning Grass, 1961, Lokotown and other stories,1966, Divided we stand, 1988, king Forever, 1992, and cash on delivery, 2007. 

Emmanuel Elechi Daniel

Popularly known as Elechi Amadi was born on the 12th of May 1934, in Mbodo-Aluu, in Rivers State, Nigeria, he attended Government College, Umuahia (1948-1952), Survey School, Oyo (1953-1954), and then proceeded to study in the University of Ibadan (1955-1959), where he obtained a degree in Physics and Mathematics. It was while in the university, he adopted the name Elechi Amadi, which he felt reflected his Ikwerre heritage more than his birth name Emmanuel Elechi Daniel. He is an author of plays and novels which is generally about life in the African village, their customs, beliefs and religious practices before the contact to the western world.

Amadi was a writer in residence and a lecture at Rivers State college of education, where he also became dean of Arts, head of literature department and the Director of General Studies. He had his first publication in the year 1957 which was titled “Penitence” in a University of Ibadan Campus magazine called The Horn, edited by John Pepper Clark. Amadi’s first novel, The Concubine which was hailed as “an outstanding work of pure fiction” was published in London in 1966. After critically studying the novel, Alastair Niven wrote: “Rooted firmly among the hunting ad fishing villages of the Niger Delta, The Concubine nevertheless possesses the timelessness and universality of a major novel. The Concubine was later made into a film. Some of his other works include The Great Ponds, published in 1969, Sunset in Biafra, published 1973. In May 2004, a conference was later organized by the Association of Nigerian Authors, Rivers State to mark Elechi Amadi’s 70th birthday. For his last book, When God Came, Amadi turned for the first time to the genre of science fiction.

Florence Onyebuchi Emecheta

Also known as Buchi Emecheta was born July 21, 1944 in Lagos, Nigeria,  an Igbo writer with great witting skillswhose novels deal largely with the difficult and unequal role of women in both immigrant and African societies and explore the tension between tradition and modernity. She began writing stories based on her life including the problems she initially encountered in England. These works where first published in New Statesman magazine and where later collected in the novel In the Ditch (1972). This work was followed by Second-Class Citizens (1974). Both works were later included in the single volume Adah’s Story (1983). Those books introduce Emecheta’s three major themes, they include, the quest for equal treatment, self-confidence, and dignity as a woman. Somewhat different in style is Emecheta’s novel Gwendolen (1989; also published as The Family), Kehinde (1994) and The New Tribe (2000) which addresses the issues of immigrant life in Great Britain. Perhaps her strongest work, The Rape of Shavi (1983) is the most to categorize. Set in an imaginary African Kingdom, it explores the dislocation that occur when a plane carrying Europeans seeking to escape an imminent nuclear disaster crash. Emecheta who wrote an autobiography, Head Above Water (1986), and several works of children’s and juvenile fiction, was made an Officer of the British Empire (OBE) in 2005

Florence Nwanzuruahu Nkiru Nwapa,

Popularly known by her pen name Flora Nwapa is the founder of Tana Press in Nigeria and has great writing skills, the mother of modern African literature was born January 13, 1931 in Oguta, Imo State She was educated in Ogula Port Harcourt, and Lagos before attending university college in Ibadan, Nigeria (1953-1957), and the university of Edinburgh.

Flora Nwapa was the forerunner to a generation of African women writers, and the African woman novelist to be published in the English language in Britain. She achieved international recognition with her first novel Efuru, published in 1966 by Heinemann Educational Books. Flora, while never considering herself a feminist, was best known for recreating life and traditions from an Igbo woman’s viewpoint. She published African literature and promoted women in the African society. Her other books include Idu (1970) which centers on a woman whose life is bound up with that of her husband to the extent that when he dies, she seeks him out in the land of the dead; This is Lagos and Other Stories (1971), One is Enough (1981) and Women are Different (1986). Some of her novels that dealt with the Biafran conflicts include, Never Again (1975), Wives at War and other stories (1980).

Babafemi Adeyemi Osofisan

Popularly known as Femi Osofisan, born 16th of June 1946 in Erunwon, Ogun State, and was educated at the University of Ibadan, Dakar and Paris. He has great writing skills and has held several posts and won several awards, the most recent, the 2006 Fonlon-Nicholas Award bestowed annually on an African writer for excellence in creative writing and for contributions to the struggles for human rights. won prizes from the association of Nigerian authors (ANA) and was awarded the Nigerian National Order of Merit (NNOM) the highest academic prize in the country is a Nigerian Writer.

He is renowned for his criticism of societal issues, as well as for using surrealism and African traditional performance in some of his works. He frequently discusses the struggle between good and evil. A talented Nigerian critic, writer, poet, and dramatist, Femi Osofisan focuses much of his writing on political injustice and corruption. Midnight Hotel, Morountodun, Birthdays are not for the dying, Jagua Nana, Ladies of Owu, Ajayi Crowther, and many more are just a few of the more than 40 plays he has written and presented. His poems Dream Seekers on Driving Chain and Minted Coins were written under the pen name Okinba Launki. Femi Osofisan uses a variety of literary devices in her writing, including irony, humor, dance folktales, fables, and song.

We hope you find inspiration in some or all of their works and achievements, writing is a skill that can be learned, so go for your win. Meanwhile as stated earlier, we provide serene workspace that can help you come up with fantastic material.

 

 

Let’s Talk Marketing – 5 Difference between Product and Brand

November 23, 2022 in Uncategorized

Products and Brands have commonly been interchangeably used these are terms that every entrepreneur, organization, establishment will make use of for the life of the business. While a brand cannot exist without the product, the brand goes to become more valuable than the product. Gaining expertise includes understanding and using the right term in writing or in conversations.

According to Statista Apple the most valuable brand in the world is valued at  $ 947b as at Sept 2022 and other brands such as Google, Amazon, Microsoft and even Coca Cola, have become top brands that are recognizable by users and non-users. The valuation is not just a summation of the value of the tangibles e.g. for iPhone – the board, screen, microphone etc but a larger part is from the value of the intangibles i.e. perception, popularity, recognition and loyalty.

Definition of Terms

A product an article or substance that is manufactured or refined for sale.it can be physical or in virtual form. Brand refers to marketing concept that helps people identify a particular company, product, or individual.

Every product is made at a cost and each is sold at a price. The price that can be charged however depends on how much work has gone into building the brand. While the product may stay the same in composition, the brand can be relaunched or revamped to create excitement around it among the target market as well as keep it relevant within the segment.

5 Key Differences

  • As earlier said while brands cannot exist without products but they become more valuable than the cost of the composite elements of the products. According to macrotrends Coca Cola is currently worth $268.47b. It has achieved this through consistency, relevance and emotional connection. Coca-Cola sells the lifestyle, the emotion, and the association of the brand that people can relate to such that it shows enjoying the brand.
  • Products are GENERIC because anyone can produce it, however brands are UNIQUE and are not supposed to be reproduced without rights from the owners. A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights.
  • Products satisfy our NEEDS in their barest form e.g. owing a car is a basic need for movement, wearing a shoe or drinking water are basic needs of humans. However, Brands satisfy the WANTS, it isn’t targeted at the basic but the higher level of the desire so e.g. buying a Rolls Royce is not to satisfy the need for movement but for status. In the same vein wearing a red sole shoe nor drinking water from a bespoke bottle has taken it beyond satisfying the need.
  • While products are MANUFACTURED/ designed, brands are BUILT. Products are a composition of specifications, Detergents, clothes, shoe are produced with specifications, and even Services are delivered with some specification which can be replicated by ‘anyone’. Brands on the other hand are built over a period, the owners support it by making the product deliver on its promise and consistently connecting with the customer.
  • Products as we can then see are RIGID, it can be likened to science or HTML in coding, products are a result of components or rules. Brands however are DYNAMIC, amenable, flexible which can then be likened Art or to CSS in coding. While consumers use the product they connect with the brand. Today the UAE has earned a reputation of one of the top countries in the world with amazing structures. Brands don’t get built overnight.

Conclusion

It is not enough to have a product, it is really important to build and keep build your brand that is how value is commanded.

FASTRACK ACADEMY MANAGER’S DEVELOPMENT PROGRAM (MDP) PROGRAM ENDS SUCCESFULLY

May 12, 2022 in Uncategorized

The first cohort of the Fastrack Academy Managers Development Program (MDP) for 2022 successfully ended last month and no doubt left an indelible mark on the minds of the participants. We say this not because we think so, the participants themselves say so.

The class was made up of Managers from different sectors and industry from Engineering to Logistics to Energy Management to mention a few. The class been very interactive made it very interesting for the participants as they could also draw from their diverse work place experiences to relate with real topics of discuss and the various case studies cum modules.

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Here are actual comments from the different participants when asked for feedback:

Helen James- Eziashi, a Manager with Ngcom a Telecommunications outfit concisely described the training  as ‘Mind blowing’. The Business Development Team lead for Stratagem Energy Company, Opeyemi Bamimore said  “the program was very impactful and I recommend for developing organizations.” We agree absolutely with Kolawole Adepiti, a Logistics Operations Officer with Stratagem Logistics who described the sessions as awesome and good for organizational growth. Christian, an Engineer was asked how the class has impacted him. He mentioned among other things that he has learnt a lot about empathy and emotional intelligence. The six weeks program gave renewed enthusiasm to the participants who are very eager to return to their jobs and put to use all they have learnt at, thus becoming better managers- the goal of the program.

The Fastrack Academy Manager’s Development Program (MDP) is designed to empower the manager and other team leaders in supervisory roles to successfully make this important shift and make the goals of the organization realizable. Managerial Effectiveness, Leadership Competencies and Productivity Enhancement are key modules given attention in the course of the program. The instructors are also seasoned experts and industry leaders who have remarkable success leading teams in world class organizations.

The next class for the year begins on the 14th of May 2022.  To find out more and to register click hehttps://fastrackacademy.org/managers-development-program/re .

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